Target Your Market

Because thousands of new goods and services are introduced every year and market forces are extremely dynamic, a good marketing plan makes all the difference between profit and loss.

The Target Your Market event begins with an overview of marketing’s role in the success of business and how to identify those external and internal forces that influence marketing decisions.

Participants will learn exactly how to develop an effective marketing plan and walk away with a solid working draft of their plan. Get ready to roll up your sleeves for Marketing Boot Camp and engage in creating your strategic marketing plan.

Event Details

Riverton

July 24, 2012
8am - 4pm. Lunch will be served.
Central Wyoming College
ITECC 116

Gillette

July 26, 2012
8am - 4pm. Lunch will be served.
Gillette College Campus

Cost

$110 per person.
RCDI Scholarship Cost: $55 per person Find out if you qualify for the $55 per person RCDI cost

For more info

Matt Melinkovich
307.567.8171
mmelink1@uwyo.edu

Phil Christopherson
307.851.0734
ged@uwyo.edu

This event is already over.

Agenda & Speaker

Objectives

Develop an understanding of the marketing concept and the role of marketing in the success of a business
Understand the importance of monitoring internal and external forces and identifying strengths, weaknesses, opportunities and threats that affect the business
Identify primary and secondary markets
Understand how to craft product, pricing, distribution and promotion strategies
Create a strategic marketing plan

The Speaker – Barb Ostrander

Davona Douglass Barb brings nearly 20 years of senior level marketing and leadership experience to The Competitive Edge where she focuses on ensuring companies have achievable marketing strategies that support the business goals and objectives.

Her expertise includes brand development and leadership, advertising, new product development, web strategies and customer loyalty programs. In addition to marketing, Barb is a champion of leadership growth and coaching in the workplace. Barb holds a Masters of Business Administration with a marketing emphasis.

Event Sponsors