Volume 3 – January 29th 2010

Upcoming Events

Central Wyoming’s Economic Forecast 2010

The Wyoming Business Report has assembled a panel of experts to take a unique look at the Central Wyoming economy for 2010. Manufacturing-Works will be sponsoring this event. It will be February 25th, 2010 at the Best Western Ramkota in Casper, WY.

Attendees will enjoy lunch while listening to the best economic minds in the state analyze where we’ve been, and predict what we can expect in the coming year. Learn more and register here...

WEDA Winter Economic Development Conference

The WEDA Winter Economic Development Conference will be February 9 & 10 at the Little America in Cheyenne. Early Bird registration rate is good through February 1st. Learn more here...

90th Annual Wyoming Engineering Society Convention in Laramie

This year’s Wyoming engineering Society Convention will be held in Laramie at the Hilton Garden Inn and University of Wyoming Conference Center. Thursday, February 4th through Friday, February 5th, 2010. Registration is now open. Learn more here...

News and Articles

25 Years of Value-Added Selling Techniques

Even though I’ve been in sales training since 1981, 2010 marks the 25th anniversary of the first edition of Value-Added Selling Techniques.

Protecting Wyoming Workers in the Winter

By incorporating measures from the follwoing article into health and safety plans and training employees and supervisors to look for the signs of cold-related stress, Wyoming employees will be safer and more productive when working outside during our winter months.

Find out more about protecting your workers this winter...

The Code of the West: Alive & Well in Wyoming

There is still a place…

Where neighbors help neighbors, where the measure of a man is his character, where the hearts of everyday heroes reflect the timeless spirit of America.

Watch a short 5 minute video on The Code of the West in Wyoming...

Not the Time to Unhook the Engine

In the first half of the 20th century the chewing gum magnate, Mr. Wrigley, was riding on a train. The woman in the seat next to him asked why he continued to spend so much money on advertising when he had the chewing gum market cornered, had made huge sums of money, and continued to make even more money.

Read the full article about keeping your marketing going...

Give the Buyer a Fair Price

The easiest way to avoid price resistance is to give the buyer a fair price. The tough part is determining a fair price.

Pro Tips

Who is the "Systems Thinker" in your company?

By nature, only 3% of people are systems thinkers, those who naturally pay more attention to the connections between functional areas than what goes on within those functional areas. Every organization needs a systems thinker. If not the boss, the boss needs to make sure they have a systems thinker on staff on which they can trust and rely.

Contact Barry Bruns to learn more about identifying the Systems Thinker in your business.

Do your customers see the benefits to your services or products?

If you cannot convey the benefits of your product or service in writing, you have virtually no chance of selling your offering. Write your offering/benefits, and pass it by 3-5 people, without explaining what your offering can do. Ask the people what is not clear, or what could be improved. Incorporate suggestions, and continue until the people ‘get it’. This will cost you nothing other than your time. Fail fast-fail cheap-get rich.

Contact Rick Rothwell for more info on clarifying your benefits.