Volume 4 – March 1st 2010

News and Articles

The Decline: The Geography of a Recession

According to the U.S. Department of Labor's Bureau of Labor Statistics, there are more than 31 million people currently unemployed.

View a dramatic display of what is happening on the unemployment front in the current economic war....

Second Issue of the Wyoming Business Climate Magazine Now Available

The second issue of the Wyoming Business Images magazine is now available both in print and online, showcasing the best of Wyoming’s people, places and progressive business climate.

Learn more about the magazine and read the online version...

The Economy-Is-Bad Price Objection

For price shoppers, this economy offers an excuse for seeking price concessions. After all, everyone knows “how bad” things really are, right? A bad economy is potent negotiating leverage for the buyer if the seller in unprepared to argue his case.

Learn more about how to deal with the bad economy argument...

When the Competitor’s Price is Lower

Everyone wants to know how to deal with the competition’s offering a cheaper price for what appears to be the same product or service. What they present is more symptomatic than causal.

Learn what to do when your customer says "I can get this cheaper from the competition"...

Don’t Play Follow the Leader on Price

You cannot be a leader if you are a follower. You cannot be a market leader if you are a price follower. If the competition does something dumb or desperate with their prices, why would you follow their lead?

Learn how to set your own pace on price...

Pro Tips

Don't let your profits seep out through the cracks

Insulate and seal your structure. Air leakage and heat or cooling losses can be easily and inexpensively reduced by adding extra ceiling insulation, installing or replacing door and window seals and weather stripping. Check electrical outlets on a windy day to see if you can feel air movement and purchase inexpensive seals made just for this purpose.

Contact Ed Werner (307-358-2007 or wernersolutions@msn.com) for more information on making your business more energy efficient.

Learn how to do quick prototyping

When you develop a concept, get a very rough proof of concept, spending as little as possible. This proof of concept does not need to be all shiny and complete. The customer only needs to be able to say “yes, I would be interested”. Fail fast-fail cheap-get rich.

Contact Rick Rothwell for more info.